CHG Healthcare’s senior public relations manager, Spencer Sutherland, was recently featured in the article “3 ways to make your social media efforts soar” on PR Daily.
In the article, Spencer shares the different ways organizations can boost their social content and online engagement.
“Storytelling is the primary ingredient in outstanding content, so if you want to engage people online, find and tell an interesting tale,” Spencer shares.
He adds, “Whether or not you’re in B2B, you’re in B2C, at some point your end product is going to touch a person. So, why not show off the people that are making that happen—and why not talk about the people who are actually helping?”