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CHG's core values — Putting People First, Continuous Improvement, Quality and Professionalism, Integrity and Ethics, and Growth — are at the forefront of everything we do. And in August, our CompHealth  division launched a rebrand campaign reflecting our values and capturing the unique spirit and personality of the division.
"This project is all about our core value of Continuous Improvement," says Tricia Warnken, senior marketing director for CompHealth. "The new expression of our brand is warmer and is designed to help us connect with our providers and clients in a more meaningful way."
The rebrand also reflects our commitment to Quality and Professionalism. This core value encourages our people to focus on understanding the needs of those around them, including co-workers, our healthcare professionals and our clients, to provide the highest quality of service and best experience possible.
CompHealth's new look is featured on their newly launched website, as well as print advertising, convention materials, email campaigns and other marketing initiatives. Recently, the Utah chapter of the American Marketing Association (Utah AMA) recognized CompHealth's rebrand efforts, naming them the Best New Brand of 2014.
