CHG continues to get coverage and mileage from 2010's placement on Fortune's 100 Best Companies to Work For list. A recent article on bnet, the CBS interactive business network, mentioned CHG as an example of a company that uses rituals and traditions that bring teams together.
It's no different in business. Rituals and traditions bring organizations together and define your culture. Plus, they help your business stand out from the lowest-common-denominator sameness of corporate America, which makes a big difference if you want to attract top talent.